Roosterflyt runs growth and conversion for B2B SaaS companies between $1M and $15M ARR. We find what’s actually leaking before we touch a single campaign.
What it looks like
Most agencies get paid for activity: more posts, more campaigns, more reports. That’s a fine business for them and a bad deal for you, because activity and revenue aren’t the same thing.
It’s rarely obvious, either. A SaaS funnel usually has several teams touching it. Paid media chases volume, product chases engagement, RevOps closes out a report that’s due Friday, and each one can hit its own number while the money still leaks somewhere between them.
The cost shows up late and in the wrong place: acquisition cost that rises without a matching rise in revenue, months spent optimizing a step that was never the constraint, and reporting that produces more information without producing better decisions.
Four ways in
Most engagements start at the Sprint. It sets the order for everything after it.
One document. Every finding ranked by how much money it is losing you.
A 90-day plan built from what the Sprint found. Named experiments, not slides.
We become your growth function. Experiments, reporting, a seat at your table.
Full funnel ownership for teams with real media spend on the line.
See what each one includes, who it’s for, and what sets the price
Check us on this
The Sprint is a fixed fee inside a published band. You approve a number, not an hourly meter.
A fixed window and one deliverable. No slide deck, no forty-page report to skim once.
Every finding is sized by what it costs you each month, not by how easy it is for us to implement.
If the funnel is fine, we say so and tell you not to spend more with us. That counts as a finished Sprint.
How it works
Six stages. The first three are the Sprint. We don’t sell a retainer to someone we haven’t diagnosed.
Read the ad accounts, analytics, funnel and CRM data. Find out what is actually happening before anyone proposes a fix.
Diagnostic SprintFile every finding in one of four places money leaks, with the evidence attached so your team can check our work.
Diagnostic SprintRank by monthly dollar impact, not by effort. The easy fix worth a little goes below the hard one worth a lot.
Diagnostic Sprint · Growth RoadmapRun the experiments and fixes in sequence, with an owner and a success threshold named before anything ships.
Retainer · ProgramReport the number that moved, why we think it moved, and what we got wrong. Failed tests are reported as failed.
Retainer · ProgramPut more behind what survived measurement. Stop spending on what didn’t.
Retainer · ProgramWhat you receive
A Sprint doesn’t end in a presentation. It ends in a ranked list your team can check, argue with and act on. Here’s the format of every line in it.
How we think
Not client case studies. Patterns. Both survive in companies with competent teams and clean-looking dashboards, which is exactly why they survive.
Last-touch attribution hands revenue to branded search and direct — the two places a buyer goes once they have already decided. Neither one creates demand; both collect it. So budget drifts toward the collector and away from whatever was actually creating the demand, and pipeline falls two quarters later for reasons nobody can trace back.
Because the dashboard improves the entire time it is happening. Branded search has the lowest cost per acquisition in the account, so shifting spend into it makes the blended number look better — right up to the point where there is nothing left to collect.
Budget stops being allocated on last-touch cost per acquisition. Usually one channel that looked indefensibly expensive turns out to be the only one creating demand, and it gets funded properly for the first time.
Check firstWhether branded search volume is growing or flat. Whether self-reported “how did you hear about us” agrees with what the platform claims. Whether first-touch and last-touch disagree about the same cohort, and by how much.
A demo request form grows one field at a time — company size, role, budget, timeline, use case — each one added by someone reasonable trying to make sales calls better. Nobody measures what a field costs. The people who abandon are not random: the senior buyers with the least patience and the largest deals are the most likely to leave.
Because lead quality improves on every report. The only people finishing the form are the ones patient enough to finish a form. Sales is happier with the leads. Revenue is not better.
Fields nothing downstream reads get deleted. The rest move to after the booking rather than before it, where the same answers arrive at no cost.
Check firstField-level abandonment, not form-level conversion rate. Then whether the fields costing the most abandonment are read by anything downstream — routing, scoring, a real human decision — or just collected.
Is it a fit?
Fair questions
Good, that makes the Sprint faster. We don’t replace internal expertise. We work on the questions that sit between analytics, paid media, product and finance, which are the ones no single team owns. Your analysts get access to our evidence appendix and can check every finding.
Then the Sprint works as a second set of eyes with nothing to defend. We don’t pitch against your agency or take over their work. If they’re doing the right things, we’ll say so. If not, you’ll have the evidence to have that conversation.
Many teams have, and often against the wrong page. Conversion work only pays when it points at the place the funnel actually loses buyers. A test on the wrong page can win and change nothing. The Sprint finds the right page first.
Agreed. The Sprint isn’t a strategy project. It produces a ranked list of specific changes, each with an owner and a dollar value, and plenty of them are fixable inside a week. If a finding can’t be acted on, it doesn’t make the document.
The Sprint produces findings in two weeks. Whether those findings move revenue depends on how fast they ship and how long your sales cycle is. We tell you for each finding how long it will take to know whether the fix worked, because for long-cycle B2B that answer can be months.
Then we say that, in writing, and tell you not to spend more with us. You will have paid a fixed fee to learn the funnel is sound, which costs less than finding out slowly over a year. Nothing in the offer rewards us for inventing a problem.
Next step
Start with the diagnosis, not a predefined service. Two weeks, one document, every finding ranked by what it’s costing you.