Method

We don’t sell activity. We sell finding the leak and fixing it.

Every engagement starts the same way: we find out what’s actually costing you money before we recommend spending more of it. Below is how that works, how we categorise what we find, and the things we won’t do.

The ladder

Everyone starts at the first one.

Diagnostic Sprint

One document. Every finding ranked by how much money it is losing you.

Price band
$3,000–$6,000
Duration
2 weeks
  • One ranked document of findings, each sized in monthly dollars
  • An evidence appendix so your team can re-run every finding
  • A walkthrough of the document with the people who need to act on it
  • A plain recommendation on whether anything further is worth buying

Who it is forTeams whose growth numbers have stopped adding up, or who cannot say which channel deserves the next dollar.

What it is notA sales pitch for a retainer. Some Sprints end with “there is nothing big enough here to justify more spend with us.” That is a valid outcome, and we will say so.

Full detail

Growth Roadmap

A 90-day plan built from what the Sprint found. Named experiments, not slides.

Price band
$8,000–$15,000
Duration
one-time
  • A ninety-day plan of named experiments, ordered by dollar impact and dependency
  • An owner, a sample size, a duration and a success threshold for every experiment
  • A measurement spec so the result can be read without arguing about the method

Who it is forTeams that know where the leaks are, from our Sprint or their own work, and need them sequenced into a plan someone can execute.

What it is notA strategy deck. If a line in the Roadmap cannot be assigned to a person and measured, it does not go in.

Full detail

Growth Partner Retainer

We become your growth function. Experiments, reporting, a seat at your table.

Price band
$6,000–$15,000/mo
Duration
monthly
  • A written thesis at the start of every month, and a plain account of what moved at the end
  • Experiments run in the agreed order, with failures reported as failures
  • A seat in your revenue meetings, with answers rather than a deck

Who it is forTeams that want a growth function without hiring one: experiments, analysis and the recurring decisions nobody has time to make properly.

What it is notAn open-ended activity contract. Every month has a thesis, and we tell you when one fails.

Full detail

CRO / Performance Program

Full funnel ownership for teams with real media spend on the line.

Price band
$10,000–$20,000/mo
Duration
monthly
  • One scorecard across media, landing pages, conversion and measurement
  • One accountable team, so no one points at the other half of the funnel
  • Changes shipped to pages, forms and campaigns, not recommendations about them

Who it is forTeams with real acquisition spend who want one group accountable for the whole path from click to closed deal.

What it is notA media-buying desk. If the spend is fine and the landing page is the problem, we fix the landing page.

Full detail

The process

Enter a structured process, not a services contract.

Six stages, in this order, every time. The first three are the Diagnostic Sprint. The rest only start once there’s something worth executing.

  1. 01

    Diagnose

    Read the ad accounts, analytics, funnel and CRM data. Find out what is actually happening before anyone proposes a fix.

    Diagnostic Sprint
  2. 02

    Identify

    File every finding in one of four places money leaks, with the evidence attached so your team can check our work.

    Diagnostic Sprint
  3. 03

    Prioritize

    Rank by monthly dollar impact, not by effort. The easy fix worth a little goes below the hard one worth a lot.

    Diagnostic Sprint · Growth Roadmap
  4. 04

    Execute

    Run the experiments and fixes in sequence, with an owner and a success threshold named before anything ships.

    Retainer · Program
  5. 05

    Measure

    Report the number that moved, why we think it moved, and what we got wrong. Failed tests are reported as failed.

    Retainer · Program
  6. 06

    Scale

    Put more behind what survived measurement. Stop spending on what didn’t.

    Retainer · Program

See what each engagement includes and costs

How we categorise a leak

Four places money leaks. Every finding lands in one of them.

“Your marketing needs work” isn’t specific enough to act on. So every finding in a Sprint gets filed in one of four places, ranked by what it’s costing, with the evidence attached.

Four places money leaks. Every finding lands in one of them.
NumberWhere it leaksIn one lineHow it shows up
01Acquisitionpaying for the wrong trafficYou are paying for the wrong traffic, or paying too much for the right traffic.
02Measurementrevenue you cannot traceYou cannot actually see where revenue comes from, so every other decision is a guess.
03Conversiontraffic that does not convertThe traffic is fine. The site or the funnel is where people give up.
04Retentioncustomers you cannot keepYou are winning customers you cannot keep, which makes every other number look worse than it is.

The ranking is by dollar impact, not by how easy something is to implement. An easy fix worth a few hundred dollars a month is ranked below a hard one worth ten times that, and we say so even when you’d rather hear the opposite.

Next step

Start where everyone starts.

Two weeks, one document, every finding ranked by what it is costing you.

Book a Diagnostic Sprint Take the 2-minute Leak Check
  1. Not sure it’s leaking? Eight questions, two minutes, no email needed. You get a hypothesis about where to look first. Take the Leak Check
  2. Want to see how we think? Field teardowns of the leaks we find most often, with what we check and what changes. Read the teardowns
  3. Ready to find out? What the Sprint covers, day by day, what we need from you, and what you get. See the Sprint

Book a Diagnostic Sprint

Loading the form… Open it as a page instead

Privacy summary

What we collect. If you send a form, we store what you type (company, ARR range, spend, your message, your email), the campaign tags in the link you arrived by, and a one-way hash of your network address that limits spam. Nothing else is asked for.

What we use it for. To reply to you. Not to sell or share.

Analytics. Off until you choose. Nothing loads before that. Reject or withdraw any time from the footer.

Your rights. Ask us to see, correct or delete what we hold about you by emailing the address below. [CONFIRM: retention period, controller details and grievance contact]

Privacy requests: hello@roosterflyt.com

What is running on this page right now

WhatWhyKept forStatus
rf_consent (cookie)Remembers your cookie choice.6 monthsRunning
rf_motion (browser storage)Remembers if you switched animation off.Until you clear itOnly if you use the switch
No analytics or marketing scripts are configured on this site.