Team
A small team that reads funnels for a living.
Roosterflyt isn’t built around one person’s name or one person’s calendar. It’s built around a method any of us can run, and a habit of checking the data before we agree with a client’s theory about what’s wrong.
How we think
Five beliefs the method is built on.
- 01Business before channel
- We start with the commercial objective, not with a channel to optimise.
- 02Evidence before opinion
- Every recommendation arrives with the evidence behind it, written so your team can re-run it and disagree.
- 03Diagnose before redesign
- A test on the wrong page can win and change nothing. We find the right page first.
- 04Impact before activity
- Reports, dashboards and campaigns are activity. The number that pays your bills is the objective.
- 05Capability over dependency
- The Roadmap is written so an internal team can execute it without us, if that’s what you want.
What we’re good at
Four disciplines, because a funnel only leaks in four places.
We’re deliberately not a full-service agency. There are things we don’t do, and we’ll point you at someone better rather than learn them on your budget.
- 01Analytics and attribution
- Rebuilding measurement so revenue can be traced to the thing that caused it, not the thing that was standing nearest when it closed.
- 02Paid acquisition
- Search, paid social and retargeting for considered B2B purchases with long cycles — where the click and the revenue are months apart.
- 03Conversion and experimentation
- Funnel, landing page and form work, with tests sized so a result means something before the quarter ends.
- 04Lifecycle and retention
- Onboarding, activation and the first ninety days — usually where churn is created, rarely where it is measured.
Limits
Things we don’t do, so you don’t have to ask.
- 01Scope
- We don’t take on companies below roughly $1M ARR. There usually isn’t enough data yet for a diagnostic to beat good judgement, and we’d be charging you for the privilege.
- 02Staffing
- We don’t staff accounts with juniors and bill their hours. The people who run your Sprint are the people who run your retainer.
- 03Reporting
- We don’t send a monthly report designed to justify the invoice. You get the number that moved, why we think it moved, and what we got wrong.
- 04Upsell
- A Sprint that ends in “there’s nothing here big enough to justify hiring us” is a completed engagement, not a failed sale.
Plain facts
The things you’d ask on a first call.
Tools we work in daily
GA4 · Google Tag Manager · HubSpot · Google Ads · LinkedIn Ads · Looker Studio · PostHog · Metabase
Stage we work best with
B2B SaaS between $1M and $15M ARR. Enough data to diagnose, small enough that fixing one thing is visible in the quarter.
How we’re structured
A small team. No bench of juniors billing hours to your account, and no account manager in between you and the person who found the problem.
How we’re paid
Fixed fee for the Sprint and the Roadmap. Monthly for the two programs. No media commission, because an agency paid a percentage of your spend has an opinion about your spend before it has seen your data.
Who you talk to
The people who ran the diagnostic. We keep the client list short enough that this stays true.
You’ll notice there are no headshots, no founder story and no “decades of combined experience” figure on this page. Those numbers aren’t verifiable to a stranger, and the work either holds up on its own or it doesn’t.
Next step
Bring us the funnel you’re least sure about.
Two weeks later you’ll know what it’s costing you, ranked, with the evidence attached.
- Not sure it’s leaking? Eight questions, two minutes, no email needed. You get a hypothesis about where to look first. Take the Leak Check
- Want to see how we think? Field teardowns of the leaks we find most often, with what we check and what changes. Read the teardowns
- Ready to find out? What the Sprint covers, day by day, what we need from you, and what you get. See the Sprint